Rivalry.com
Zillenial Internet Gamba
Joining Rivalry as their first Creative Director in 2021 has been a wild ride. What started as a leading esports betting platform has since evolved into a next-gen experience rooted in crypto and emerging tech, catering to a broader digitally native audience.
Along the way, we built a 20+ person in-house creative & production studio, I was named 1 of ‘14 Rising Stars in 2024’ by Business Insider and we got honors in both One Show & ADC.
PMFighter.com
When launching Rivalry in Australia, all eyes were on the election. To join the conversation, we created a game where users had their favorite politician fight their least favorite—knocking them out before leading them to bet on the actual election.
Collaborators: BearMeatsEagleOnFire & T&DA
Awards: One Show x2 – ADC x1
Press: Campaign Brief, Esports Insider, LBBOnline, Mumbrella,
Rivalry VIP
Creating Rivalry’s VIP program, rather than leaning into the usual bronze-to-diamond ranks, we wanted to create a clear connection to our native token, $NUTZ—giving players a nut that evolves alongside them like a Pokémon—expanding the token’s world and embedding it deeper into the Rivalry ecosystem.
RivalryToken.xyz (Now $NUTZ)
Building a sportsbook for the future, we knew Web3 was the way forward. So we launched Rivalry Token—a loyalty currency with real value and utility in the Rivalry platform. Unlike shitcoins, you can actually do shit with this one.
Rivalry Token later evolved into $NUTZ—which, to be honest, started as a Deez Nutz joke that went way too far.
Collaborators: MakeMachine
Press: Next.io, Covers, SBC.
Rivalry x Tribo – Rivalry Fucks
Together with the most popular Counter-Strike collective in Brazil, we created a series of videos where they showcase Rivalry’s features in exaggerated ways.
JACKED COMBOS FOR JACKED DUDES
PERFECTLY CALCULATED COMBOS
Rivalry Booster Packs
At the height of the sports card unboxing craze, we launched our own booster packs, each packed with attributes to boost our users’ bets—offering everything from bonus codes to protein powder. To amplify the hype, we seeded these packs to the largest streamers in SEA for live unboxings on stream, while also rewarding Rivalry users with exclusive packs to crack open themselves.
Big Brain. Big Bets. Big Bucks.
Rivalry was the first sportsbook to feature same game parlays for esports and these are videos we made to promote it. Squish squish.
Rivalry x Dogie Launch Video
Rivalry partnered with Dogie, one of the biggest names in MLBB across SEA. After lurking in the shadows for a while, with fans questioning his return, he was finally ready to step back into the spotlight—starting with this video. And yes, he also loves to play basketball.
Rivalry x Baiano & The Goats
When we signed Baiano, the biggest face of League of Legends in Brazil, we wanted the scene to know that Rivalry was here for them—and here to stay. Naturally, we did that by portraying ourselves as a satanic goat cult that grants every esports fan’s wildest dreams.
The goats were a hit, so we kept the cult alive. In this example, Baiano calls on them to save Brazil at the League of Legends World Championship—by making voodoo dolls of rival teams, which we then continued to torment daily on Twitter.
Rivalry x Tribo Launch
For our move into Counter-Strike, we partnered with Tribo, Brazil’s biggest collective, launching with a retro gangster-style film. Each member got a nickname based on Jogo do Bicho, the country’s infamous underground lottery, where animals symbolize luck, traits, and destiny—fitting for a crew built to take over.
