Gant
Look Like You Know
What You’re Doing

Things were much simpler when GANT pioneered the button-down shirt in the 1950s and 1960s. Ads had sound. We got news from TV. Businessmen had a firm grasp on things. Facebook is much weirder, but one thing remains true: the button-down shirt is still the best thing to wear as you figure it out. We created a sound-on hack that sent our Facebook News spoof videos soaring to 7 million views and over 10,000 shares, thanks partly to a partnership with NowThis.

Role: Senior Art Director
Created at: Highfield

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