More Projects

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Bibliothèque Records

Bibliothèque Records is an independent record label founded in 2016 by myself and the world renowned producer & DJ Sebjak. Since its formation I’ve acted as the Creative Director and A&R taking the label from ground up to now reaching over 15 million streams and getting supported by DJs world wide such as Black Coffee, Diplo, Virgil Abloh and Keinemusik.

Follow Bibliothèque Records on:
Soundcloud
Instagram
Facebook
Spotify

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Canal Street Mystery Box

CanalStreetMysteryBox was started in the midst of the ‘mystery box hype’ that was happening on YouTube. Our version was less exclusive as we offered a box filled with crap that could only be found in New York starting at $25. The difference between us and the YouTubers making millions of unboxing is that we donated all our profits to WomanKind.

Press:
AdWeek
Campaign Live
MediaPost

 

TypeWithTourettes.com

For Tourettes Awareness Month we taught people that the disorder is a lot more than just cursing. It attracted over 65k visitors and sparked conversation on reddit where people with the syndrome was happy to answer questions.

Try it out here.

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IkeaInSwedish.com

A simple soundboard that taught people how to actually pronounce the items at IKEA. The website is unfortunately offline.

Press:
AdAge
FastCompany Design
FastCompany Create
Gizmodo
Psfk
It’s Nice That!
Feber.se

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BeersWithAlex.com

When I moved to New York from San Francisco I didn't know a lot of people or bars. And to cherish my love for beer and meeting new people I decided to give away 50 beers to anyone that showed me a new bar in New York. This project made me broke, so I thought that people could pay me 5 bucks to have a drink with me from anywhere in the world on Fiverr through Skype. No one has done it yet.

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SiriVsStarbucks.com

Who’s the better speller? A Starbucks employee or my Siri listening to me talking with a Swedish accent.

Press:
Thrillist
Foodbeast
Hello You Creatives
Bustle

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