E! Entertainment
Front Five

E! famous for iconic fashion IP like Live from the Red Carpet and Fashion Police, needed a new brand platform for style in an Instagram-fueled fashion landscape. We reinvented E!'s role in the fashion and style world under a new creative idea, Front Five, bringing the audience into our world of cutting edge insider fashion knowledge.

After generating over 50 million views on Instagram alone, Front Five moved onto TV and is now the centerpiece of E!'s fashion vertical.

In total we were involved in creating 5 seasons – FW’19 was our last one.

Role: Associate Creative Director
Created at: Highfield

Press:
PageSix
WWD
Fashion Week Daily
NYFW.com
E! Online
NBC.com
The Knockturnal

⇠ back to work | see next project ⇢