Plume & Petal
by Bacardi
Plume & Petal is a premium, mid-proof vodka with an infusion of natural ingredients. With lower alcohol content than a glass of white wine, half that of a standard vodka, and fewer calories than both, they wanted their brand to feel as light and fresh as it tastes. We were tasked to create a brand world and design system around their existing packaging and logo
Role: Associate Creative Director
Design & Art Direction: Sarah Wasley
Created at: Highfield
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Brand Images
